Frank TV Hooks 2.9 Million Viewers for TBS
Network Says Premiere Topped Averages for Letterman, Leno
By Steve Donohue -- Multichannel News, 11/21/2007 9:20:00 AM
TBS said the premiere ofFrank TV drew 2.9 million viewers Tuesday night, according to preliminary numbers from Nielsen Media Research.
Turner had hyped the program, which stars comedian and impressionist Frank Caliendo, for weeks, running plugs throughout its coverage of the Major League Baseball Playoffs. Frank TV runs on Tuesdays, at 11 p.m.
TBS said the premiere pulled a 2.1 household rating and 2.05 million households. It drew 1.08 million adults 18 to 34; 1.85 million adults 18 to 49; and 1.72 million adults 25 to 54.
Among TBS’s targeted adults 18-34 and adults 18-49 demographics, Frank TV outdelivered the 2007-to-date averages for new episodes of such late-night series as The Late Show with David Letterman, Late Night with Conan O’Brien, The Daily Show with Jon Stewart, The Colbert Report, Last Call with Carson Daly, The Late Late Show with Craig Furguson, Jimmy Kimmel Live and MadTV, TBS said.
It also beat the 2007-to-date average for new episodes of The Tonight Show with Jay Leno among adults 18-34.
“After a summer in which we celebrated the top-rated premieres of Tyler Perry’s House of Payne and The Bill Engvall Show, TBS is keeping the fire burning into fall with yet another superb series launch,” Turner Entertainment Networks president Steve Koonin said in a statement. “With FRANK TV joining the line-up, we have proven once again that TBS is the television destination for outstanding comedy from some of the best talents in the business.”
