Comcast Tests Foreign Interest In Reality Shows
Kardashians, Snoop Dogg Offered For Export
By Linda Haugsted -- Multichannel News, 1/29/2008 4:55:00 AM
Comcast International Media Group is testing the foreign market interest in reality fare such as Keeping Up With the Kardashiansand Snoop Dogg's Father Hood.
The company has already sold 260 hours of its reality skeins to 70 territories, including Sunset Tan and Kimora: Life in the Fab Lane from The Style Network.
"Today, one can watch CIMG's celebrity reality programming literally on every continent, as well as on the way to a destination via inflight (programming)," said Duccio Donati, senior vice president, CIMG.
At this year's NATPE show in Las Vegas, the Comcast division is marketing 16 episodes of Kardasians and six episodes of the Snoop Dogg series. Both are offered to the international and domestic syndication market for the first time, according to the company.
CIMG is sales are experiencing good renewals and new deals for reality series previously introduced to the international marketplace. Girls of the Playboy Mansion will be seen on Viva MTV in Germany, Zee TV in India and Paris Premiere in France. Sunset Tan has been licensed by Jim TV in Belgium, TV400 in Sweden and Velvet in the Philippines; and Kimora: Life in the Fab Lane has been acquired by channels including FEM Network of Norway, Philippines's 2nd Avenue and On Style in South Korea.
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