Two Reed Business Publications to Accelerate Growth in Online Media
New Editorial Structure for Multichannel News , Broadcasting & Cable
By Multi Channel News Staff -- Multichannel News, 8/6/2007 10:10:00 AM
Two publications in the Reed Television Group Monday adopted a new editorial structure to advance their growth in new online media.
Tom Steinert-Threlkeld, editor in chief, becomes editorial director of Multichannel News and B&C, also known as Broadcasting & Cable, to oversee the increasing focus of the two publications on delivering news, analysis and multimedia content online, according to Jeff DeBalko, president of the Reed Television Group.
A five-person online-operations group is being formed. Joel Topcik, currently a deputy editor at B&C, becomes online news editor for that brand. David Cohen, currently deputy digital news editor at Multichannel News, becomes Web editor at B&C. Mike Reynolds, news editor at Multichannel News, becomes its online news editor. And Steve Donohue becomes its Web editor. An executive editor of online operations will be named later.
Max Robins has left his position as editor in chief of B&C after three-and-a-half years in that role.
B&C's executive editor, Mark Robichaux, will head up the daily operations of the 76-year-old publication, which covers the business of television.
The print editions of B&C and Multichannel News remain the foundation of the two brands’ operations; and each will continue to be published weekly.
"B&C (Broadcasting & Cable) and Multichannel News are vibrant, healthy and profitable brands that we are committed to growing,” said DeBalko, who is also chief Internet officer of Reed Business Information. "We are committed to maintaining the quality of our traditional products while structuring our business and accelerating our investments to take advantage of high-growth areas such as online, events and custom publishing.”
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I've read this story three times and still have no idea what it means. It looks like it was written by publishers instead of editors. Please explain what this means in J-School 101 language. Are there now two publications, or one? Who got laid off? Who's staying? Why do "journalists" have such a hard time writing about themselves?
J School Prof - 8/6/2007 2:14:00 PM EDT
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