Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Multichannel News
RSS
Reprints/License
Print
Email

ESPN Promotion Nets Pro Football 'Legends'

by Linda Haugsted -- Multichannel News, 8/10/2008 6:00:00 PM MT

Consumers will have a chance to rub elbows with National Football League greats thanks to a component of a sweepstakes package ESPN is offering as part of a late summer/fall local ad-sales promotion.

Affiliates will sell local advertisers on the promotion, “Legends of Monday,” and the local businesses will display point-of-sale materials designed to drive consumers into their stores to fill out an application to win six regional prize packages.

“We think any [genre] of advertiser would be interested in this promotion,” said David Preschlack, executive vice president of affiliate sales and marketing, Disney-ESPN media networks group. The promotion offers a prize that is “uniquely ESPN,” desirable to any passionate football fan, he said.

The regional grand prize packages include airfare, hotel, meals and airport transfers for a winner and a guest, who will attend the Tampa Bay Buccaneers game against the Carolina Panthers at Bank of America Stadium in Charlotte, N.C., on Dec. 8

The winning duo will get a tour of the ESPN production facilities on-site and a meet-and-greet with ESPN Monday Night Football talent, including analyst Ron Jaworski and play-by-play man Mike Tirico. They'll then watch the game in a luxury box, with NFL legends including Marcus Allen, Lawrence Taylor, Tony Dorsett and Ronnie Lott.

RSS
Reprints/License
Print
Email
Talkback
Related Content
More >>>

Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement

Related Microsite Content

Related Links

HispanicTelevisionNetworkGuide_160x160
Advertisement
Multichannel Subscription
NEWSLETTERS
Multichannel Newswire
HD Update
Cable Technology
VOD Newsletter
Hispanic TV Update
HD Programming
Multicultural Newsletter
B&C NewsCentral



Please read our Privacy Policy

About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites