By Multi Channel News Staff -- Multichannel News, 1/25/2007 11:52:00 AM
The debut of new FX drama series The Riches will air with limited commercial interruption thanks to Grindhouse.
The upcoming theatrical from The Weinstein Co. and Dimension Films will sponsor the series, which stars Eddie Izzard and Minnie Driver as “gypsy travelers from rural Louisiana [who], along with their three children, go on the run after stealing money from the extended family bank,” the network said.
The two studios will receive three commercial breaks during the series-opener to promote Grindhouse.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
