Comcast Interactive Media Reaches Yahoo Deal
Online-Display, Video-Advertising-Services Pact Could Signal End of Google Agreement
By Linda Haugsted -- Multichannel News, 5/1/2007 7:59:00 AM
Comcast Interactive Media signed a multiyear deal with Yahoo for online-display and video-advertising services.
Yahoo will market ad space on Comcast.net, a top-10 online site by virtue of its use by Comcast's 12 million high-speed-data subscribers.
Comcast crafted the deal with Yahoo rather than current partner Google. The latter company is the current search provider for users of Comcast.net. Comcast's deal with Google expires at the end of this year and, according to published reports, Comcast wants more profits from its search partner.
Yahoo's advertising-sales organization will be the primary marketing and sales channel for Comcast.net, which reports 2.5 billion page views, 80 million videos streamed and 15 million unique visitors per month. Comcast cited Yahoo’s scale, experienced sales force, advertiser relationships and industry-leading display capabilities as reasons for the deal.
"As Comcast continues to grow its online presence, we will monetize our other online sites while driving innovative cross-platform services and creating new business models," Comcast Interactive Media president Amy Banse said in a prepared statement.
Comcast is redesigning its Web portal. New features will debut later this year and Yahoo’s advertising services will be integrated with that redesign. The cable operator's local-ad-sales arm, Comcast Spotlight, will continue to bundle Comcast.net in the cross-platform and locally targeted packages it sells.
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