Cable Powers Way to Top of J.D. Power Telephony Survey
Cablevision, WideOpenWest, Cox, Bright House Score Well
By Linda Haugsted -- Multichannel News, 7/11/2007 6:49:00 AM MT
For the first time in the history of J.D. Power and Associates’ satisfaction survey of residential phone customers, cable-television providers topped the rankings in each of six regions measured.
Two of the providers -- Cablevision Systems in the mid-Atlantic region and WideOpenWest in the north-central region -- topped the rankings in their regions in the very first time they were included in this survey.
Other top providers included Cox Communications, ranked best in the Northeast, Southwest and West; and Bright House Networks, named best in the Southeast. Cox’s Western region -- including clustered markets in Orange County and San Diego, Calif. -- was the first in the company to launch telephony on a large scale, and it has topped this survey in its region for five years.
The reason for cable’s success? J.D. Power executive director of telecommunications and technology research Steve Kirkeby attributed it to the triple play. Consumers want multiple products from a single provider with a single bill, and “cable companies are doing a great job of achieving this with their voice, data and video packages,” he said in a prepared statement.
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