DirecTV Launches Ad-Sales Web Site
B2B Site Will Help Advertisers Target Subscribers
By Linda Moss -- Multichannel News, 11/6/2008 6:29:00 AM
DirecTV is trying to make it easy for advertisers to target its more than 17 million subscribers across the country with a new advertising sales business-to-business (B2B) Web site, directvadsales.com, officials said Thursday.
This new Web site delivers a comprehensive online media kit that will help existing and potential advertisers navigate through all of DirecTV’s ad sales offerings, including traditional 30-second and 60-second spots, interactive advertising campaigns, long-form programming and more.
The B2B Web site aims to provide a one-stop shop for a variety of advertising assets in a seamless and simple format. Advertisers will have access to examples of current campaigns, interactive offerings, news about new clients and contact information to discuss rates and flights, all at their fingertips.
“We wanted to create a user-friendly tool that took all of DirecTV’s advertising assets and media buying processes and organized them into a simple and seamless resource for our partners,” DirecTV senior vice president of advertising sales Bob Riordan said in a prepared statement.
“We truly believe this Web site will be a way for new clients to understand our business better, while also helping existing advertisers find new ways to promote their products," he added. "We are excited to share this tool with our partners and look forward to providing even more resources that will enhance the user experience.”
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