Dish Network Debuts History Channel En Espanol
Addition Brings DishLatino to 37 Spanish-language Channels
By Linda Moss -- Multichannel News, 1/31/2008 4:04:00 AM
Dish Network has launched The History Channel en español on its DishLatino platform, officials said Thursday. The tier now offers customers 37 Spanish-language channels.
“Dish Network is pleased to offer The History Channel en español, with its unique schedule of quality programming tailored to the Latino audience,” Eric Sahl, the satellite provider’s senior vice president of programming, said in a prepared statement. “This will have a broad appeal for all Latinos, providing subscribers with a unique and compelling reason to select our DishLatino programming.”
The History Channel en español will offer DishLatino customers the best of The History Channel together with programming that centers around Latino roots and culture. In addition, the network will premiere a special schedule of programming, starting in February, to help celebrate the launch. That includes a week of Mexican-themed programming, leading into the two-hour premiere of The Mexican Revolution Feb. 24.
A special marketing initiative to support the launch of The History Channel en español on DishLatino is planned. New subscribers who sign up for any of the DishLatino packages will receive a DVD from two acclaimed series about soccer (while supplies last). Featured on the DVD are Height of Passion: Argentina (Pasión extrema: Argentina) and Champions of the World: Mexico (Campeones del mundo: México).
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