Volume Control
Voices From Everywhere On Pivot
by Staff -- Multichannel News, 4/27/2008 8:00:00 PM
From Competition Grows Confusion
“What was once thought of as a way for Sprint and cable companies to compete with carriers such as AT&T and Verizon in the bundled-services market has fizzled into nothing but overcomplication and confusion for cable operators.”
Humberto Saabedra, Phonenews.com http://www.phonenews.com/
Tethered to Poor Pricing
“By the end of last year, demand was so low for Pivot they stopped marketing it. Part of the problem is that nearly 80% of U.S. residents already subscribe to a cell phone service. And the cable operators weren’t given much freedom in pricing or packaging the Pivot service to make it enticing enough for people to switch carriers.”
Erica Ogg, Crave http://crave.cnet.com
Integration Wasn’t A Selling Point
“The goal of offering integrated features with other bundled services was apparently not compelling to consumers, particularly at Comcast’s price points. That outcome fits pretty well with our survey data, which showed relatively limited interest in integrated media features involving a wireless phone — precisely the type of features that a cable operator like Comcast should have been able to deliver.”
Doug Williams, Jupiter Research http://weblogs.jupiterresearch.com
First Step In A WiMax Plan?
“If anything, the two companies backing out may point to them being closer to figuring out another deal. And, if you think about it, a wireless broadband strategy would be closer to solving the cable companies’ problem — it’s a way to provide the Internet to their customers when they leave the house.”
Tricia Duryee, Moconews.net http://www.moconews.net/
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