McCain Digs National Cable Commercials
GOP Candidate Sets Pace With That Medium; Obama Favors Spot TV
By Linda Moss -- Multichannel News, 8/21/2008 5:43:00 AM
Sen. John McCain seems to be a bigger fan of national cable TV advertising than Sen. Barack Obama, according to Nielsen data released Thursday.
McCain, the presumptive GOP presidential candidate, has run more than twice as many national cable TV ads as his Democratic counterpart Obama, Nielsen said.
In its “pre-convention scorecard,” the ratings firm said that between June 4, when campaigning for the general election started, and Aug. 1 McCain placed 526 national cable ads. Obama ran 142 national cable ads, according to Nielsen.
Obama and McCain ran a combined total of 127,513 local TV spots, with McCain buying significantly less of those than Obama. McCain ran 57,132 local TV spots versus Obama’s 70,381.
Talkback
Delivering The Digital Edge
02/18/2008Study: Cable TV Bills Up 7.5%
04/18/2009Cable TV Pioneers
05/16/2008
Product Wire
