Tweet

McCain Digs National Cable Commercials

GOP Candidate Sets Pace With That Medium; Obama Favors Spot TV

By Linda Moss -- Multichannel News, 8/21/2008 5:43:00 AM

Sen. John McCain seems to be a bigger fan of national cable TV advertising than Sen. Barack Obama, according to Nielsen data released Thursday.

McCain, the presumptive GOP presidential candidate, has run more than twice as many national cable TV ads as his Democratic counterpart Obama, Nielsen said.

In its “pre-convention scorecard,” the ratings firm said that between June 4, when campaigning for the general election started, and Aug. 1 McCain placed 526 national cable ads. Obama ran 142 national cable ads, according to Nielsen.

Obama and McCain ran a combined total of 127,513 local TV spots, with McCain buying significantly less of those than Obama. McCain ran 57,132 local TV spots versus Obama’s 70,381.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Brand Builder

• Shopping For Talent

• Cable One Draws On Katrina Lessons in Joplin

• Meet The Gatekeepers

• ESPN Exec on Deals: ‘It’s Good Pressure’

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• VDS

  

  VDS provides broadcast graphics automation systems which are used in fully automated sports, news and financial graphics channels. VDS automation infrastructure products provide management of graphic and audio assets and automated generation of promos in multichannel broadcast or..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Mobile Media Strategies That Work
• Increasing Efficiency in Digital Distribution of Media