Tweet

Mills to Lead BET’s Digital Media Group

By Multi Channel News Staff -- Multichannel News, 1/23/2007 6:47:00 PM

BET Networks chief financial officer Scott Mills will add the title of president of the programmer's newly formed Digital Media Group.

Chairman and CEO Debra Lee said Mills will lead BET’s portfolio of digital brands and oversee the continued development and implementation of its digital strategy.

BET's digital assets currently include BET.com, BET on Blast, BET on Demand, BET Mobile and the network’s digital-video-download offering.

“BET's cable viewers are digital-media superconsumers -- they want BET's brands and content on every platform," Mills said in a prepared statement. "By creating the Digital Media Group, we're enhancing our ability to meet this demand by expanding our digital distribution partnerships, enhancing our platform-specific content offerings and developing compelling applications.”

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• FX Adds Two More Comedies

• AT&T Files Program-Access Complaint Against Cablevision

• Neil Patrick Harris to Host Emmys

• Billy Mays Dead At 50

• Brian Graden To Exit MTV Networks

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best media to reach those audiences. Tryl..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Increasing Efficiency in Digital Distribution of Media
• The Local Origination/Leased Access Metamorphosis