| 2007 Operator of The Year -- Cablevision |
Maverick Plays and Wins By its Own Rules
Cablevision Systems chief operating officer Tom Rutledge used to poke fun at the impending threat on his cable fiefdom from upstart Verizon Communications a few years ago, when the telephone company was beginning to roll out its FiOS voice, video and data service. >>>
Making News By Delivering It
The usually busy News 12 Bronx newsroom was particularly buzzing during an early Thursday morning in late August. A shooting had just occurred in the Northeast Bronx and network was preparing a live breaking news segment, scooping the New York area broadcast and cable networks with the first live pictures from the crime scene. >>>
The Faces of Cablevision
While the Dolans’ vision is clearly the roadmap to success for Cablevision Systems, it’s the company’s 20,000 employees that turn that vision into a reality. Here are five snapshots of Cablevision staffers and what they do to make Cablevision as good as it can be. Each works in a different department, but all are dedicated to achieving common goals set forth by the Dolans and their executive team. >>>
Turning a Win-Back into a Win-Win
Two years ago, Deirdre Tichy of Yonkers, N.Y., took Cablevision up on its triple-play bundle of video, voice and data services. But she was quickly disillusioned: She had to change her phone number; there was no 911 service; and she was concerned about possible loss of phone service during power outages. Tichy decided to switch back to Verizon but her troubles were just beginning. >>>
Bundling Up To Market Success
Cablevision Systems has been phenomenally successful when it comes to enticing consumers to sign up for its voice, video and data products in the past two years. Indeed, 60% of new customers today are taking all three products from the operator. That's a 500% increase from the 11% of new customers that subscribed to all three services just two years ago. >>>
An Evolving Tack on Tech
It has an unmatched digital-video penetration rate of 81%. The broadest rollout of switched digital video. And more high-definition channels — 40, as of the end of June — than any other major operator. How did Cablevision Systems get its technical edge? >>>
Tracking The Perfect Storm
Cablevision Systems has weathered the approaching storm that is Verizon Communications’ FiOS service quite well over the past year, fueled by a vision hatched in 2000 by CEO Jim Dolan to centralize its operations around the New York City area and aggressively launch telephony. Now, with advanced-product penetration levels that lead the industry, new products like business telephone and interactive advertising loom on the horizon. Multichannel News senior finance editor Mike Farrell sat down recently with the two men responsible for executing that strategy, chief operating officer Tom Rutledge and cable and communications president John Bickham. An edited transcript follows. >>>
Gottesman: Cashing In on ITV
Want to order an iPod through your TV? Patricia Gottesman, Cablevision's executive vice president of digital marketing and commerce, is leading the team that will make that kind of transaction possible. She recently discussed the operator's vision for interactive commerce and advertising with Multichannel News editor in chief Tom Steinert-Threlkeld and technology editor Todd Spangler. An edited transcript follows. >>>
Top of Their Class in Education Drive
Sixth-grade teacher Paul Wilgenkamp wanted to teach his students about local history by visiting an area cemetery and documenting who was there, when they died and how they lived. Teaming up with the local historical society and Cablevision Systems' “Power to Learn” educational initiative, Wilgenkamp, who teaches sixth graders at Minnesauke Elementary School in Setauket, N.Y., created a year-long program that ended up winning The History Channel's 2005 “Save Our History” award. >>>
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