Digital Content Takes Spotlight at 2008 CES
NBCU, Sony Pictures Television Will Play Expanded Roles
By Linda Moss -- Multichannel News, 10/4/2007 8:35:00 AM
NBC Universal and Sony Pictures Television will play special roles in the 2008 International CES, where the latest developments in the content and digital entertainment industries are set to center stage, officials said Thursday.
The 2008 International CES, the world’s largest tradeshow for consumer technology, returns to Las Vegas from Jan. 7 to10 next year. The CES, which will feature Comcast chairman and CEO Brian Roberts among its keynote speakers, views itself as the global intersection for the content and technology markets.
NBC Universal will serve as the CES’ first official broadcast partner, with a select number of its broadcast and cable entities broadcasting live from the CES exhibition floor, covering product debuts and special events.
In addition, NBCU will debut an interactive and multi-faceted show floor exhibition at CES, highlighting the wide range of digital programming produced by its TV, cable and motion picture properties.
Also new for the 2008 CES, Sony Pictures Television will showcase its entertainment content together with its parent company’s electronics. This marks the first time SPT has exhibited its wide variety of content for all platforms on the show floor at the International CES.
“The entertainment industries have always had a direct impact on the adoption of new technology, and Sony Pictures Television will showcase its breadth of new content in a major way at CES, along side service providers and technology giants exhibiting at CES,” Gary Shapiro, president and CEO for the Consumer Electronics Association, owner and producer of the International CES, said in a statement.
The 2008 CES also will feature Content@CES, a new attraction on the exhibition floor highlighting the latest developments in the content community and the market’s impact on technology. Complete with meeting rooms and a lounge, CES attendees will witness the companies that create, deliver and distribute content in a central location from such exhibitors as EchoStar Communications, Intel, Microsoft, Motorola, Panasonic, Philips, Samsung, Sony, Toshiba and TV Guide.
Also new for 2008: the John Lennon Educational Tour Bus. A mobile recording studio outfitted with traditional musical instruments as well as the latest technological advances, the tour bus will feature an interactive display where attendees can play music, write songs, engineer recording sessions and produce video using the latest audio, video and live sound equipment.
Additionally, 2008 CES will feature 20 market-specific TechZones on the show floor, focused on emerging developments and ground-breaking achievements, including the latest in content development. Key TechZones for content and entertainment professionals include: the Discover Wireless Mobility TechZone, located in the LVCC South Hall 3, which will highlight state-of-the-art mobile devices and the latest in wireless applications: and the Mobile Internet & WiMAX TechZone, located in the Sands/Venetian, which will feature the entire mobile internet ecosystem.
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