USA’s 'Burn Notice' Blazes Out Of The Gate
Second-Season Premiere Sets Series Records Among Viewers, Key Demos
By Multi Channel News Staff -- Multichannel News, 7/11/2008 4:40:00 PM
The second season premiere of USA Network’s Burn Notice burned up the Nielsens.
The series, starring Jeffrey Donovan as a spy who has been given his exit papers in Miami, set series marks in total viewers and key demos with its July 10 airing.
Averaging a 4.02 household rating, Burn Notice pulled in 5.4 million total viewers in the 10 p.m. hour, according to Nielsen Media Research data. Also included in that base were 2.69 million adults 25 to 54 and 2.36 million adults 18 to 49, the show’s top performance against those demos. Burn Notice also played to some 924,000 persons 18 to 34.
The figures represented gains of 35%, 23% and 19% versus total viewers, adults 25 to 54 and adults 18 to 49, respectively, from the series premiere June 28, 2007. Moreover, the July 10 Burn Notice debut rang up amelioration of 33%, 30% and 25% when gauged against the show’s first season averages, according to network officials.
The top show in all of cable on Thursday night, Burn Notice led USA to the top of the medium, relative to viewers 18 to 49 and 25 to 54. The installment trailed only NBC in the 10 p.m. hour in all of TV.
Year to date, Burn Notice ranked as the No.2 original scripted telecast among adults 25 to 54 on cable, trailing only the Monk season finale on Feb. 22, which also produced that show's best-ever mark with total viewers: 6.88 million.
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