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Rainbow Retools Lifeskool, Sportskool

Restructuring Claims Number Of Staffers At VOD Services

By R. Thomas Umstead -- Multichannel News, 11/30/2007 7:54:00 AM MT

Cablevision’s Rainbow Media is cutting several employees from its Lifeskool and Sportskool video on demand services as part of a restructuring of the division.

Combined, the two services employ approximately 25 employees, although the exact number of layoffs is unclear. Formerly knows as Mag Rack, Lifeskool -- which offers short-form content focused on personal growth and self improvement -- is in 15 million homes, while Sportskool, which provide sports instructional content, is in 28 million households.

“Rainbow has made the decision to begin restructuring its Lifeskool and Sportskool VOD services, which will result in a reduction of personnel,” said a Rainbow spokeswoman. “While these decisions are always difficult, the changes will insure that the company will continue to efficiently and effectively deliver the very best programming to consumers.”

The spokeswoman would not comment further about how the services will be restructured.

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