TVGuide.com to Use Maven's Video Players

Existing In-House Technology to Be Replaced

By Todd Spangler -- Multichannel News, 7/10/2007 8:01:00 PM

Gemstar-TV Guide International will manage more than 300 video players on TVGuide.com using a hosted service from Maven Networks, a startup that provides publishing tools for broadband video.

TVGuide.com hosts more than 2,500 video clips, including segments from television shows, behind-the-scenes footage, reviews and celebrity interviews. The site provides different video players tailored to different sections, such as those dedicated to individual TV shows, like HBO’s The Sopranos.

Gemstar-TV Guide spokeswoman Bo Park said TVGuide.com will replace its current video players, which were developed in-house, with those managed by Maven’s system at the end of July. But, she added, “The placement and content will remain the same as it is on the current site.”

TVGuide.com received 4.1 million unique users in March, according to Nielsen/NetRatings.

Other Maven customers include 20^th Century Fox, CBS’ CSTV, Hearst, Sony Pictures Television and Univision.

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