Viewers Flock to Disney’s Halloweentown
By Mike Reynolds -- Multichannel News, 10/24/2006 2:20:00 PM
Led by the latest entry in its Halloweentown telefilm franchise, Disney Channel scared up more viewers in primetime than any other network in basic cable last week.
Disney averaged a 2.8 household average for the week of Oct. 16-22, topping ESPN’s 2.5 mark, according to a Disney ABC Cable Networks analysis of Nielsen Media Research data.
The Oct. 20 premiere of original movie Return to Halloweentown, with a 5.3 rating and 7.53 million viewers, finished second only to ESPN’s Monday Night Football game, while reairs the following two nights ranked fourth and eighth for the span, respectively.
All told, Disney counted seven of the top 11 shows for the week, as a Hannah Montana episode (seventh) and airings of movies Halloweentown High (two showings were tied for eighth) and the original Halloweentown (11th) all scored highly with viewers.
ESPN’s coverage of the Oct. 16 National Football League game between the Chicago Bears and Arizona Cardinals tackled an 11.7 rating and some 14.2 million viewers, easily the best performance in basic cable last week.
The third-season finale of Bravo’s Project Runway Oct. 18 was third, counting a network record 5.36 million viewers and a 4.6 household rating.
USA Network was third for the week with a 1.8 household average in primetime, followed by TNT’s 1.6 and Nick at Nite and Cartoon Network, both with a 1.3. Rounding out the top 10: Lifetime Television and TBS, both at a 1.2; and Fox News Channel and Hallmark Channel, both with a 1.1.
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