Comcast Buys Fashion-Focused Web Publisher DailyCandy
Acquires 2.5 Million Subscribers to Lifestyle-Oriented Newsletters
By Todd Spangler -- Multichannel News, 8/6/2008 4:03:00 AM MT
Comcast Interactive Media has acquired DailyCandy, a content company with 2.5 million subscribers to its fashion- and lifestyle-oriented newsletters, as part of the cable operator’s strategy to build itself into a top-tier Internet content provider.
DailyCandy, founded in 2000, is based in New York City and has 55 employees. Comcast didn’t disclose the terms of the deal, while The Wall Street Journalreported that the operator paid about $125 million for the Internet company.
DailyCandy, which bills itself as “the insider’s guide to what’s hot, new and undiscovered,” covers topics including fashion, beauty, fitness, house and home, food and drink, and arts and culture. It currently delivers more than 2.5 million e-mail subscriptions and offers local editions in 12 key U.S. cities and London.
“DailyCandy is a leading online brand that reaches an engaged, loyal and targeted female demographic with a unique editorial voice,” Comcast Interactive Media executive vice president of strategy and development Sam Schwartz said in a statement. “We look forward to the obvious cross-promotion and content development opportunities across our CIM and Comcast brands.”
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