By Laura Martinez -- Multichannel News, 11/6/2007 5:35:00 AM
In a first for the U.S. Hispanic market, Telemundo is now offering full-length programming on Yahoo Telemundo (telemundo.yahoo.com), including primetime shows and telenovelas, which will be available by 9 a.m. (ET) on the morning after their original air date.
Procter & Gamble has signed up as exclusive sponsor of the full-length telenovelas, which began streaming on Oct. 22, showcasing P&G’s top products including Crest, Bounty and Downy. P&G is using 15-second spots before each hour-long episode and brief commercials between segments.
“This new content broadens Yahoo! Telemundo’s cadre of video offerings and enhances our users’ experience by giving them another way to watch, share and enjoy their favorite shows,” Yahoo Hispanic Americas general manager Jose Rivera Font said in a statement.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
