NBC U, Netflix: I Love This Movie!
NBC U Digital Studios to Produce Series of Online Webisodes for Netflix
By Linda Moss -- Multichannel News, 6/12/2007 11:23:00 AM
NBC Universal Digital Studios will produce a series of online Webisodes, which will provide an entertaining take on classic movies, for Netflix.
The broadband show, launching later this year and titled I Love This Movie!, will highlight a classic film in each Webisode that will introduce new audiences to some of the best of Hollywood's past. New Webisodes will appear every other week and will be 2-3 minutes long.
I Love This Movie! will be available on two different areas on the Netflix site -- both on the Watch Now section of the Netflix site and the site's regular subscription area.
I Love This Movie! is part of a three-series original broadband order, and it is an original idea and production of NBC U Digital Studios. Additional series will be announced later this year.
NBC U Domestic Television Distribution arranged the deal with Netflix's content-acquisition group.
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