New York Times, MSNBC.com Team Up on 2008 Election Coverage
Newspaper’s Web Site to Feature NBC News Video
By Jason Braff -- Multichannel News, 7/31/2007 11:28:00 AM
Two media powerhouses teamed up for the upcoming 2008 presidential election.
The New York Times and NBC News’ MSNBC.com will collaborate on efforts to enhance each other’s coverage of the election. The two sides will share each other’s coverage on the election to combine the print and television businesses. They will have first access to each other’s breaking news stories on various platforms.
“The 2008 campaign is already the biggest political story of our lifetimes, and getting bigger and more complex with every passing day,” said Mark Lukasiewicz, vice president of digital media for NBC News. “This collaboration gives our organizations the ability to cover all the bases with a powerhouse combination of top-quality journalism and top-flight technology, delivering the story to viewers and readers wherever, and whenever, they want it.”
Also part of the agreement, the Times’ site will now feature NBC News video for streaming and publishing.
“Collectively, The New York Times, NBC and MSNBC.com can deliver the most comprehensive and innovative multimedia reporting on the 2008 election in media,” said Vivian Schiller, senior VP and general manager of NYTimes.com, in a prepared statement. “Our combined reach across platforms exceeds 45 million.”
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