Cadillac to Push Sundance on Abbey Road
Automaker to Push New CTS on Cable Network
By Christian Lewis -- Multichannel News, 6/18/2007 3:32:00 PM
Cadillac signed a multiplatform deal with Sundance Channel to be presenting sponsor for the network’s upcoming original series, Live from Abbey Road.
The weekly music series -- premiering Thursday at 10 p.m. -- will feature performances and interviews with more than 30 artists, including The Killers, Gnarls Barkley, Snow Patrol, Red Hot Chili Peppers, Iron Maiden and Corinne Bailey Rae.
In addition to presenting sponsor credits within the show, Cadillac will be incorporated into all on-air and off-air promotional elements for the series, including a multimillion-dollar marketing campaign comprised of national broadcast, national and local cable, print, digital outreach and select out-of-home.
The deal allows for pre-roll in front of national video-on-demand distribution of the series, which will feature 60-second My Cadillac Story vignettes starring musicians Joan Jett and Travis Barker.
The vignettes will air on Sundance and on-demand -- as well as via a branded Web site -- beginning in September in support of the launch of the new Cadillac CTS.
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