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Mitsubishi Licenses TV Guide Daily for TVs

Consumer-Electronics Manufacturer to Launch Interactive Programming Guide

By Todd Spangler -- Multichannel News, 7/18/2007 7:06:00 AM

Mitsubishi Digital Electronics America expanded its licensing agreement with Gemstar-TV Guide International to be able to incorporate TV Guide Daily and other interactive program guides into digital televisions for the U.S. market.

Mitsubishi expects to begin launching TV Guide Daily beginning this summer in a range of LCD flat-panel television sets, including its Diamond models.

TV Guide Daily is a simplified version of Gemstar-TV Guide's full-scale programming guide, featuring 24 hours of program listings that populate more quickly than the full-scale guide. The guide provides listings data for over-the-air and cable services. The data arrive daily, via an over-the-air signal.

Under its existing agreement with Gemstar-TV Guide, Mitsubishi has been shipping TVs with the current version of TV Guide's IPG, TV Guide On Screen.

News Corp. is the biggest shareholder in Gemstar-TV Guide, which put itself up for sale earlier this month.

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