CNBC Retools Programming Schedule
‘Fast Money,’ Kudlow & Company’ Move To New Timeslots Under After-Market Lineup
By Mike Reynolds -- Multichannel News, 9/27/2007 9:06:00 AM
Financial news network CNBC will launch a new after-market programming lineup, beginning next month.
Fast Money, anchored by Dylan Ratigan, will air live at 5 p.m. (ET) and will be rebroadcast during its current 8 p.m. time period. Meanwhile, Kudlow & Company, hosted by Larry Kudlow and now airing at 5 p.m. will move back a couple of hours to weeknights at 7 p.m., the time slot currently occupied by On the Money. The latter will go on hiatus and return at a later date, according to officials at the financial news sector’s leading TV service.
Jim Cramer’s Mad Money will continue to air weeknights at 6 p.m., while CNBC will continue to serve up an array of programming in the 9 p.m. hour, including documentaries and repeats of NBC’s Deal or No Deal. The Big Idea with Donnie Deutsch and an encore of Mad Money continue in their respective timeslots at 10 p.m. and 11 p.m.
The moves, scheduled to go into effect Oct. 10, precede the launch of Fox Business Network Oct. 15.
“We're moving Fast Money to an hour after the market closes because it will provide maximum value to our audience closer to the conclusion of trading,” said CNBC president Mark Hoffman in a statement announcing the revamp. “With Fast Money at 5 p.m., CNBC viewers will know what moved the markets that day, have instant reaction to post market trading, breaking news and give viewers a first look at the trading day ahead.”
Hoffman noted Kudlow’s shift comes in front of the upcoming election cycle.
“Moving Kudlow & Company to 7 p.m. as the momentum of the Presidential election builds gives Larry Kudlow the ability to draw from a strong, deep pool of leading experts who will discuss everything from economics to politics,” Hoffman said. “These programming changes allow CNBC to capitalize on the complementary strengths of these two excellent programs by aligning them with our audience's needs.”
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