Cable Operator Expands Local Video-on-Demand Initiative
By Multi Channel News Staff -- Multichannel News, 7/10/2007 9:07:00 AM
Comcast expanded its Get Local initiative, which focuses on local video-on-demand content, within its Eastern division.
The MSO said it will expand its local VOD offerings in New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. and Virginia by more than 200% over the next two years, offering approximately 20,000 unique programs.
Comcast formed a Get Local team for the region, led by Eastern-division vice president of programming Michael Ortman, with day-to-day operations managed by Noah Kodeck in the newly created position of director of local VOD programming and production.
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