LOWDOWN ON THE UPFRONT: Ion Takes Manhattan May 1
Net’s Second Annual Presentation Set For NY Public Library
By Multi Channel News Staff -- Multichannel News, 3/6/2008 5:42:00 AM
Ion Media Networks will put its new programming and marketing initiatives for the 2008-2009 television season on display at its upfront sales presentation in Manhattan. The event is scheduled for Thursday evening May 1 at the New York Public Library.
“We’re looking forward to telling the story of Ion Television to the advertising community,” said president, sales and marketing Stephen Appel in a statement. “Our new fall lineup is going to be a place we think advertisers will want to have their products showcased.”
Ion Television has been on an acquisition spree of late, recently securing the rights to Boston Legal and M*A*S*H, both of which are slated to make their network premieres this fall.
The network, which began running The Drew Carey Show on New Year’s Day and Baywatch on March 3 in primetime, has also inked a deal with RHI Entertainment for original telefilms, including Journey to the Center of the Earth and Aces ‘N Eights, which will bow March 15.
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