J&J Pitches Visine in AMC Product Placements
Pop-Up Ads to Appear During Movies with Characters Experiencing Eye Irritation
By Steve Donohue -- Multichannel News, 3/5/2007 10:45:00 AM
AMC viewers watching certain movies featuring characters experiencing eye irritation will see pop-up ads for Visine following a deal the network cut with pharmaceutical giant Johnson & Johnson.
The sponsorship package kicks off Monday night with AMC’s telecast of 1986 comedy Down & Out in Beverley Hills. During one scene where Nick Nolte’s character emerges from a swimming pool with bloodshot eyes, a Visine product pitch will pop up on the bottom of the screen, AMC said.
J&J will also run product-placements for Visine on AMC during its telecasts of Volcano (March 19) and The Quick and the Dead (March 29).
AMC, the Rainbow Media Holdings-owned network formerly known as American Movie Classics, will schedule commercial bumpers and tune-in spots featuring Visine as part of the advertising deal.
