| FROM THE ISSUE |
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Networks Get With The Eco-Program
It may not be easy being green, but these days it's even harder not to be. As the global warming issue continues to take center stage, seemingly everyone is staking out territory as a friend of the environment. Cable programmers and their sponsors are no exception.
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Operators, Networks Walk The Green Walk
Operators, programmers and their corporate parents aren’t just talking the green talk. Companies know that environmental commitment has to begin at home, so recycling programs are being stepped up, compact fluorescent light bulbs are being changed, computers are being shut off at night, and both sides of the paper are being used for printing.
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The Mean, Green Marketing Machine
Green is getting a makeover. Once considered outside the mainstream, even bordering on radical, the moniker and the environmental concerns associated with it are now embraced by the media and public. For programmers looking to tout eco-friendly series and specials, this poses a unique marketing challenge — the shifting landscape means they're not just promoting their content, but they're also helping rebrand the very concept of green itself.
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Nets Rally for Positive Cause and Effect
Even the planet Earth can use some good publicity. Just ask David Newman, president of programming for Current.
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The Sundance Kid and The Environment: Q&A With Robert Redford
In 1969, the same year that Butch Cassidy and the Sundance Kid was released, Robert Redford purchased a ski resort and some surrounding land in Utah. From this was born the Sundance Institute, the Sundance Film Festival and the Sundance Channel.
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Listening to the Kids: Q&A With Linda Ellerbee
Linda Ellerbee is president of Lucky Duck Productions, which produces some 10 Nick News specials each year. The latest, If I Could Talk To The Elephants, ran July 22 and the next, which will tackle global warming, is scheduled to air Nov. 18. The shows have been on the air at Nickelodeon for 16 years.
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Vendors Gear Up on Greener Goods
Keeping your TV shows fresh with a digital video recorder could be using as much power as chilling your OJ: Some high-definition DVRs use the same amount of electricity, on average, as a refrigerator.
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The Green Team: Five Top Initiatives
Green initiatives — be they on the TV screen, within a company or in the community — don’t happen by themselves. Every network and cable operator that is venturing into environmentalism has people who are making that extra effort to bring green into the mainstream and put their companies and the public on the right path toward confronting the current climate crisis.
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Discovery Home Channel Becomes Planet Green
From specials to primetime blocks, many networks are incorporating green programming into their lineups. But Discovery Communications has gone even further: Next winter, the Discovery Home channel will be relaunched as Planet Green, a 24/7 green brand.
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