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Telemundo Revamps Web Site

Will Offer Online Content, Advertising Through International Portals

By Linda Haugsted -- Multichannel News, 11/17/2008 5:41:00 AM

Telemundo will launch its redesigned Web site on Jan. 1, a makeover it hopes will create an online destination that offers better advertising opportunities for clients, network officials said Monday.

The channel has also forged a new deal with MSN, which will include distribution of the redesigned site through MSN Latino and other international MSN portals. Telemundo will also use MSN video technology and ad serving.

"After three successful years building Telemundo's digital identity with Yahoo and evangelizing digital media, we are ready for the next step," said Peter Blacker, executive vice president digital media and emerging businesses, of the revised site.

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