YouTube Dominates Internet Video, with 27.3% Share
comScore Details Top Video Web Sites
By Steve Donohue -- Multichannel News, 11/30/2007 7:41:00 AM
YouTube continues to dominate the Internet video business, racking up 2.6 billion videos viewed in September, according to a report Friday from comScore Video Metrix.
YouTube controlled 27.6% of the market, followed by MySpace.com parent Fox Interactive Media, which had 387 videos viewed for a 4.2% share.
They were followed by Yahoo Web sites (381 million, 4.1%); Viacom Digital (304 million, 3.3%); Time Warner Network (198 million; 2.2%); Microsoft sites (194 million; 2.1%); Disney Online (92 million, 1%); ESPN (89 million, 1%); Comcast (52 million, 0.6%); and CBS Corp. (48 million, 0.5%).
Nearly 136 million Americans, or approximately three in four U.S Internet users, viewed online video in September, comScore said.
Google sites, led by YouTube, captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media (41.2 million) and Yahoo sites (39.6 million.)
The report also found that nearly 70 million people viewed more than 2.5 billion videos on YouTube.com, and that more than 38 million people viewed approximately 360 million videos on MySpace.com.
Web surfers watched an average of slightly more than three hours of online video during September (181 minutes), and the average online video duration was 2.7 minutes.
The average online video viewer consumed 68 videos, or more than two per day, according to the report.
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