'Project Runway' Does Demo Strut
Bravo Registers Best-Ever 18-49 Mark With Series’ Fourth-Season Finale
By Mike Reynolds -- Multichannel News, 3/6/2008 10:11:00 AM
The fourth-season finale of Project Runway became Bravo’s most-watched show ever among adults 18 to 49.
The March 5 concluder, in which Christian Siriano topped finalists Rami Kashou and Jillian Lewis, attracted 3.75 million viewers in the 10 p.m. hour, according to Nielsen Media Research data. That total, improving 9% over the 3.44 million of those watchers that tuned in the series’ third-season finale, trailed only NBC’s Law & Order with the demo last night.
The fourth-season finale drew 5.18 million viewers, down from 5.36 million for the third-season ender.
All told, the premiere runs of the Heidi Klum-vehicle’s fourth-season scored a 4% increase to 3.8 million average viewers from 3.66 million for the third campaign. Among the Madison Avenue-coveted set, Project Runway grew 10% to 2.68 million, versus 2.43 million the prior season.
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