Univision Runs Past ESPN2 With U.S.-Mexico 'Friendly'
Spanish-Language Broadcaster Holds Nearly Seven-Fold Viewership Edge
By Mike Reynolds -- Multichannel News, 2/9/2008 1:32:00 AM
It may have been a draw on the pitch, but Univision easily topped ESPN2 when it came to audience delivery for the U.S.-Mexico soccer match Feb. 6.
The Spanish-language broadcast leader averaged just under 5.1 million viewers for its telecast of the “friendly” between the national teams from 9 p.m. to 11:25 p.m. Wednesday night, according to Nielsen Television Index live+ same-day data. That gave Univision a nearly seven-fold edge over ESPN2’s audience of 749,000.
The differential was similar among demographics groups that tuned in to see the 2-2 tie from Reliant Stadium in Houston. Univision counted 3.3 million adults 18 to 49, versus 486,000 for the cable network. Among adults 18 to 34 it was 1.89 million for Univision, compared with 256,000 for ESPN2.
Univision tallied 2.03 million men 18 to 49 and 1.16 million males 18 to 34. For its part, ESPN2 averaged 357,000 and 184,000 of those watchers, respectively.
With the teen set of viewers 12 to 17, Univision held an almost five-fold lead: 465,000 to 100,000.
All told, Univision officials said some 9.6 million tuned in some part of the match, and that the network beat ABC, CBS, NBC and CW among adults 18 to 34 during the aforementioned time period.
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