CNN Primary Coverage Outdraws Rivals
Network’s Coverage Of Indiana, N.C. Primaries Tops Fox News, MSNBC
By Larry Barrett -- Multichannel News, 5/7/2008 8:02:00 AM
CNN’s coverage of the key North Carolina and Indiana primaries attracted an average of more than 2.65 million viewers in primetime Tuesday, outpacing competitors Fox News and MSNBC by a considerable margin.
During primetime coverage (8 p.m.-11 p.m. ET) of the key Democratic primaries, Fox News came in second place with an average of 2.14 million viewers and MSNBC checked in with roughly 1.68 million viewers.
The network said among viewers between 25 and 54 years of age, CNN averaged just over 1 million viewers, well ahead of MSNBC and FNC at 678,000 and 583,000, respectively.
CNN’s viewership peaked at 3.1 million viewers during the 10 p.m. ET hour, the highest hourly delivery on any cable news network.
CNN.com’s election coverage garnered 74.5 million page views and more than 10.3 million unique visitors, network officials said.
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