Nine-Minute Sequence Goes Online May 1; Movie to Theaters June 29
By Multi Channel News Staff -- Multichannel News, 4/27/2007 10:28:00 AM MT
Disney.com will present nine minutes of upcoming Disney/Pixar feature filmRatatouille Tuesday, May 1.
The media company will also launch a daylong television advertising campaign that day, highlighted by a 90-second commercial during American Idol, to drive traffic to the site.
The clip from the film will be available for 24 hours.
Ratatouille will be released in theaters nationwide June 29.
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