VP Debate Draws Record 69.9 Million Viewers
Fox News Posts Best-Ever 11.1 Million Watchers, While CNN Notches Sector's Top 18-34 Score
By Mike Reynolds -- Multichannel News, 10/3/2008 11:30:00 AM EDT
Last night’s Vice Presidential candidate debate between Sarah Palin and Joe Biden shattered the record for such forums, attracting just under 70 million viewers, while also surpassing last Friday’s Presidential contest between Barack Obama and John McCain.
According to Nielsen Media Research data, the matchup from Washington University in St. Louis averaged 69.9 million viewers on NBC, ABC, CBS, Fox, PBS, CNN, Fox News, CSPAN, MSNBC, CNBC, Telemundo and Telefutura. That total easily surpassed the 56.7 million who watched Rep. Geraldine Ferraro and then-Vice President George H.W. Bush in 1984 battle.
During the last Presidential election in 2004, the debate between Vice President Dick Cheney and Sen. John Edwards drew 43.6 million viewers.
Biden-Palin also topped the audience for last Friday night’s McCain-Obama debate, which recorded 52.4 million watchers.
Fox New Channel set its all-time viewing mark with its Palin-Biden presentation, averaging almost 11.1 million from 9:01 to 10:33 p.m., according to Nielsen data.
That was about 400,000 more than CNN’s 10.7 million average for the event held at Washington in St. Louis. The VP debate attracted the third-largest audience in CNN history.
MSNBC pulled in 4.4 million watchers on average for the forum Thursday night.
Fox News’s VP debate numbers surpassed the 9.7 million viewers it collected for President Bush’s March 19, 2003 Iraq invasion address. Led by the VP debate telecast, Fox News notched its highest primetime average ever Oct. 2 with 9.16 million watchers.
CNN claimed several demo wins, including the cable news sector's largest audience ever among persons 18 to 34. It was first among the adult 25-to-54 news demo with 4.52 million of those watchers, versus 3.75 million for Fox News and 1.86 million for MSNBC. Among adults 18 to 49, the Nielsen scorecards read 5.62 million for CNN, 3.11 million for Fox News and 1.68 million for MSNBC.
As mentioned, CNN set a cable news record with the 18-to-34 set with 3.17 million, compared with 906,000 and 817,000 for Fox News and MSNBC, respectively.
ABC won the night overall with 13.1 million viewers, while NBC had 11.1 million. CBS, like Fox, totaled 11.1 million watchers. Fox tallied 4 million.
PBS, not tracked by Nielsen, estimated that 3.5 million watched the VP nominee battle, 900,000 more than tuned in Obama-McCain's first debate.
The cable news networks' performance outpaced their marks for the Sept. 26 debate between Presidential aspirants Obama and McCain, when Fox News recorded 8.2 million, CNN 7.1 million and MSNBC 3.9 million watchers, respectively.
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depressing, many African - Americans will decide that if even Barack Obama
with all his conspicuous gifts could not win, then no black man can ever
be elected president.
"But what of the rest of the world? …. This is the reaction I fear most.
For Obama has stirred an excitement around the globe unmatched by any
American politician in living memory. Polling in Germany, France, Britain
and Russia shows that Obama would win by whopping majorities, with the
pattern repeated in Africa, Asia, the Middle East and Latin America . If
November 4 were a global ballot, Obama would win it handsomely. If the
free world could choose its leader, it would be Barack Obama.
"If Americans choose McCain, they will be turning their back on the rest
of the world, choosing to show us four more years of the Bush-Cheney
finger. And I predict a deeply unpleasant shift.
"Until now, anti-Americanism has been exaggerated and much misunderstood;
outside a leftist hardcore, it has mostly been anti-Bushism, opposition to
this specific administration. But if McCain wins in November, that might
well change. Suddenly Europeans and others will conclude that their
dispute is with not only one ruling clique, but Americans themselves. For
it will have been the American people, not the politicians, who will have
passed up a once-in-a-generation chance for a fresh start - a fresh start
the world is yearning for.
"And the manner of that decision will matter, too. If it is deemed to have
been about race - that Obama was rejected because of his colour - the
world's verdict will be harsh. In that circumstance, Slate's Jacob
Weisberg wrote recently, international opinion would conclude that "the
United States had its day, but in the end couldn't put its own self -
interest ahead of its crazy irrationality over race".
"Even if it's not ethnic prejudice, but some other aspect of the culture
wars, that proves decisive, the point still holds. For America to make a
decision as grave as this one - while the planet boils and with the US
fighting two wars - on the trivial basis that a hockey mom is likable and
seems down to earth, would be to convey a lack of seriousness, a fleeing
from reality, that does indeed suggest a nation in, to quote Weisberg,
"historical decline".
Let's not forget, McCain's campaign manager boasts that this election is
"not about the issues."
If Americans reject Obama, they will
be sending the clearest possible message to the rest of us - and, make no
mistake, we shall hear it."




























