Burnett Returns To Produce '2008 MTV Movie Awards'
Reality Producer Helmed Last Year’s Ratings-Improved Event
By Multi Channel News Staff -- Multichannel News, 3/18/2008 7:53:00 AM
Mark Burnett is back for a second round of popcorn.
The Emmy Award-winner will return as the executive producer for the 2008 MTV Movie Awards. The 17th annual popcorn bucket fest is slated for June 1 at the Gibson Amphitheatre in Universal City, Calif.
Last year with Burnett at the helm, the 2007 MTV Movie Awards was the top-rated show among persons 12 to 34 on its premiere night, garnering a 3.5 rating against the demo, a 9% advance versus the 2006 version of the show. MTV.com, meanwhile, reached 1.6 million people a 68% gain over the previous year's award show, while registering a 200% increase in visitors and 300% rise in related streams, according to officials at the network
“I’m looking forward to incorporating the viewers more than ever before because I consider the MTV Movie Awards to be the most relevant movie award show in America today,” said Burnett (Survivor, Are You Smarter Than a 5th Grader?) in a statement. “This show honors the movies that millions of young Americans go to see. We will again highlight the interactive culture that is young America.”
Added Van Toffler, president, MTV Networks Music, Logo and Films Group: “The MTV Movie Awards always draws the biggest stars in film and this year is already shaping up to be no exception. The audience's favorite movie and music talent combined with Mark Burnett's uncanny ability to push the envelope and the show being live makes for a concoction sure to set off tons of unexpected watercooler moments.”
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