stride rite to Co-Sponsor SpongeBob Episode
Children's-Footwear Brand Teams Up with Kids’ Cable Network Nickelodeon
By Multi Channel News Staff -- Multichannel News, 4/9/2007 8:28:00 AM MT
Children's-footwear brand stride rite will co-sponsor Nickelodeon’s SpongeBob SquarePants Friend or Foe? Friday at 8 p.m. (EST/PST).
The company tapped the children’s cable network as the exclusive marketing platform for its SuperBall footwear line.
The two parties said the partnership will include stride rite messaging on-air, online on Nick.com and in the April issue of Nickelodeon Magazine.
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