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stride rite to Co-Sponsor SpongeBob Episode

Children's-Footwear Brand Teams Up with Kids’ Cable Network Nickelodeon

By Multi Channel News Staff -- Multichannel News, 4/9/2007 10:28:00 AM

Children's-footwear brand stride rite will co-sponsor Nickelodeon’s SpongeBob SquarePants Friend or Foe? Friday at 8 p.m. (EST/PST).

The company tapped the children’s cable network as the exclusive marketing platform for its SuperBall footwear line.

The two parties said the partnership will include stride rite messaging on-air, online on Nick.com and in the April issue of Nickelodeon Magazine.

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