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Vongo Cuts Brookstone Marketing Deal

Retail Customers Get Free Broadband Trials

By Linda Haugsted -- Multichannel News, 12/3/2007 7:51:00 AM

The co-promotion will last through March. The 30-day free trial of movie downloads is applicable to online and catalog customers of the speciality lifestyle retailer.

Brookstone will also help promote Mad Money, a theatrical release starring Diane Keaton, Queen Latifah and Katie Holmes.

The film is produced by Overture Films, a Vongo corporated sibling. Both Vongo and Overture are units of Starz LLC, a wholly owned subsidiary of Liberty Media Corp.

Brookstone will promote the film in stores and distribute a limited number of advanced screening passees to its customers.

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