Liberate Adds Pop To TV Package
-- Multichannel News, 8/7/2000
San Carlos, Calif.-Liberate Technologies has unveiled the "PopTV Variety Pack," a suite of prepackaged interactive-television content from a roster of broadcast and Internet companies, claiming that the move will expedite network operator interactive-TV trials.
Available to network operators in the United States that launch interactive-TV trials with Liberate at no additional cost, PopTV Variety Pack will funnel content categories such as news, sports, weather, finance, entertainment and shopping from Bloomberg L.P., CBS Corp.'s CBS.MarketWatch.com, E! Online, Food.com, PBS, Source Media Inc. and The Weather Channel, among several others, to interactive-TV customers.
The prewrapped content package will eventually be offered to network operators in "other geographies," Liberate said.
Liberate launched its PopTV initiative in December 1999 to promote interactive-TV solutions based on its platform. Since then, about 1,200 content, infrastructure and device partners have joined the program, Liberate said.
