History Offers Survival Tips
Staff -- Multichannel News, 1/29/2001
NEW YORK-To drum up interest in its Modern Marvels Survival Guide Week programming block, which starts today (Jan. 29)-and to capitalize on the upcoming Survivor: The Australian Outback-The History Channel has set up a toll-free hotline featuring former Survivor star Rudy Boesch.
The network also sent an electronic-mail message promoting the toll-free hotline to almost 750,000 television viewers, senior vice president of marketing Artie Scheff said. E-mails were sent to the History Channel's list, as well as lists purchased from outdoor enthusiasts' groups.
The e-mail asks recipients to call 1-866-IN-A-JAM-1 to hear survival tips from Boesch and asks them to tune in to the primetime series. It was only sent to those who had granted History or list vendors permission.
