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This Just In

By Staff -- Multichannel News, 7/17/2006

Items:
A&E Won’t Hold Up Its Off-Net 'Sopranos’ Launch
TNT’s 'Nightmares’ Is Tops Among Adult Demos
Media Center Launches Ad-Distribution Network
Lifetime, Griffin Think Up 'Project’ for Brit Clairvoyant
Sidebars:
With New MLB Deal, Braves Bow Out

A&E Won’t Hold Up Its Off-Net 'Sopranos’ Launch

Pasadena, Calif. — While James Gandolfini’s knee injury and Home Box Office’s strategy of not putting the show up against the National Football League playoffs have pushed the final-season start date of The Sopranos back from January to at least March, the actor’s mob chieftain character will still roll out into syndication early in 2007.

A&E Network said the postponement of the series’ final eight episodes will not deter its debut of The Sopranos in January, a time frame in which the syndicated version of the series was expected to draft on the publicity for the series send-off on HBO.

A&E spokesman Michael Feeney downplayed HBO’s scheduling change, saying there were other reasons a decision was made to begin The Sopranos’ exclusive syndication run in the new year.

“January has historically been a great time to launch shows in cable,” he said.

When A&E obtained The Sopranos for $190 million — a cable record $2.5 million per episode, it gained the right to begin airing the show in the fall of 2006.

No exact date has been announced for The Sopranos’ bow on A&E, although Feeney did say it would be in early January. A&E is expected to deploy a stacked scheduling strategy, running a pair of episodes in essentially their original length, typically around an hour apiece, twice a week. To accommodate commercials, A&E is expected to devote 2.5 hours to the block.

Feeney said A&E has written advertising deals for The Sopranos with a number of advertisers, but would not identify the sponsors.

A&E will begin stripping another high-profile series acquisition, CSI: Miami, weeknights in September at 8 p.m., following a Labor Day marathon of the forensic hit.

TNT’s 'Nightmares’ Is Tops Among Adult Demos

Atlanta — Turner Network Television said the July 12 debut of its Nightmares & Dreamscapes: From the Stories of Stephen King ranked as ad-supported cable’s No. 1 new original scripted series debut year-to-date among adults 18 to 49 and 25 to 54.

Starring William Hurt, the debut episode, “Battleground,” which was sponsored by Hyundai but aired commercial-free, delivered a 3.9 household rating and more than 5.2 million viewers overall, according to Nielsen Media Research data. TNT executives said the show reached 2.52 million adults 18 to 49 and 2.88 million adults 25 to 54, eclipsing the marks set by the July 7 debut of USA Network’s Psych with those demos (see Programming, page 72).

The second installment, “Crouch End,” featuring Eion Bailey and Claire Forlani, followed and drew 4.8 million viewers.

Media Center Launches Ad-Distribution Network

Denver — Comcast Media Center was scheduled to launch an Ad Distribution Network today (July 17), designed to allow cable programmers to quickly distribute promotional spots to cable affiliates.

The ADN portal, which will be on display at the Media Center’s exhibit at the Cable & Telecommunications Association for Marketing Summit in Boston this week, allows cable networks to publish and refresh their taggable cross-channel spots that cable operators run on local systems.

Lifetime, Griffin Think Up 'Project’ for Brit Clairvoyant

Pasadena, Calif. — Lifetime Television is enlisting Merv Griffin Entertainment to produce a series around English clairvoyant Lisa Williams that is slated to debut this fall.

The Lisa Williams Project (its working title) will delve into bringing messages from loved ones, answering questions and offering insights through encounters with everyday Americans.

The women’s network also announced at the Television Critics Association summer press tour that Lara Flynn Boyle will star in the original movie, The House Next Door, which tells the tale of a woman drawn to a home filled with a unique sort of evil. The film is slated to premiere this fall.

Also on the movie docket: Why I Wore Lipstick to My Mastectomy, based on the memoir of the same name by breast cancer survivor and Lifetime director of corporate communications Geralyn Lucas. It will bow during National Breast Cancer Awareness month in October and star Sarah Chalke.

Meanwhile, executives announced that sister service Lifetime Movie Network will premiere its first original film, paranormal thriller Past Tense, starring Paula Trickey (The O.C.) on Aug. 12. LMN’s film showcase will also play home to Inspector Mom, starring Danica McKellar (The Wonder Years) as a mystery-solving suburban soccer mom.

 

With New MLB Deal, Braves Bow Out

Atlanta — A cable institution will take its last swing after the 2007 baseball season.

As part of deals Turner Sports announced with Major League Baseball on July 8 at the sport’s All-Star Game at PNC Park in Pittsburgh, the Atlanta Braves will no longer be part of a national package of games on TBS for the first time since 1977.

In conjunction with gaining the exclusive rights to all of the four Division Series playoff games from 2007-13, plus the All-Star Game selection show that has been running on ESPN, TBS will air a non-exclusive Sunday game-of-the week package. That package — a cable-first — runs from 2008 through 2013 and will supersede its extant Braves TV contract.

TBS also remains in the hunt for a League Championship Series package that is available in the wake of Fox Sports’ new contract extending from 2007-13. That pact enables the broadcaster to retain the rights to the All-Star Game, an expanded game of the week package, the World Series, and only one LCS series, either the American or National, in alternating years.

A decision about the remaining LCS package could be made within the next two weeks. Turner Sports president David Levy said the company has “interest” provided it has “a financial model that works.”

Fox Sports president Ed Goren said the network might consider a couple of the other LCS games in concert with “another partner.”

Officials at ESPN — which, at this juncture, would be left out of the postseason party starting next season — also expressed interest in the remaining LCS, depending on financial parameters.

A source at Comcast Corp. indicates that the cable company passed on an MLB package for OLN, and will not make a run at the remaining LCS.

Whether TBS gains the LCS rights, the Turner service, which can also present conflicting Division Series games on sister service TNT, is cable’s latest push to garner marquee sports rights. Much of the National Basketball Association and National Hockey League playoffs, plus Olympics programming has migrated from broadcast to the younger medium.

The deals also underscore Turner Sports’ growth from a company whose sports roots were tied to Southeastern Conference Football and the Braves, to one that now plays out on national and international stages with the National Basketball Association, NASCAR, Pac 10 and Big 12 college football and professional golf.

In that transformation, though, TBS will lose the Braves on a national basis, with the club’s games returning to whence they began: on WTBS in Atlanta, back in 1973. The games then went national in 1977, when TBS became the first cable company to air out-of-market baseball games across the country on a then-superstation, which later converted to a national basic-cable service.

Under a seven-year pact signed with MLB last season, TBS is airing 70 Braves games this season and next. It was also scheduled to present 45 in the last five years of the pact. The new contract dissolves that commitment. Those 45 Braves games will instead be shown locally on WTBS in Atlanta and within the club’s six-state home territory. The new game-of-the-week deal allows TBS to air up to 13 games of any team, including the Braves, per season. In its heyday, TBS carried up to 125 Braves games nationally.

Under its new contract, Fox will begin airing the World Series on Tuesday night instead of Saturday. That means the Fall Classic will open to a night with higher HUT (households using television) levels and the likelihood of stronger ratings.

—Mike Reynolds

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