AT&T Targets Comcast with Detroit Launch
By Steve Donohue -- Multichannel News, 5/21/2007 11:42:00 PM
AT&T began marketing its U-verse TV service in Detroit and Ann Arbor, Mich., Tuesday morning, challenging incumbent cable operator Comcast.
Boasting that it offers more HD programming than its cable rivals, AT&T said its U-verse TV packages began at prices of $44 monthly, plus an additional $10 for HD programming.
The telephone giant is also pitching packages of high-speed-Internet access, telephone service, digital-video recorders (including remote DVR access) and video-on-demand programming. U-verse TV contains more than 25 HD channels.
The Detroit and Ann Arbor U-verse TV rollouts follow recent deployments in the Los Angeles area and Dallas-Fort Worth.
While AT&T says it is installing U-verse TV in about 2,000 households weekly, the company counted 26,000 subscribers as of May 15. That's up from the 3,000 that it said it had at the end of 2006.
