Billabong to Help HBO Deck Out John from Cincinnati
Premium Cable Network Announces Promotional Partnership with Global Surf Company
-- Multichannel News, 6/13/2007 3:07:00 PM
HBO formed a promotional partnership with global surf company Billabong International to push its new series, John from Cincinnati.
The premium network said video and text content created around the surfing community and Billabong pro surf team rider Keala Kennelly -- who plays Kai on John from Cincinnati -- is being provided to affiliates for their broadband portals, including a five- to seven-minute interview with Kennelly, the first female surfer ever to be towed into Tahiti’s Teahupoo, the highest wave in the world.
And Billabong’s marquee stores in New York’s Times Square and Los Angeles’ Universal City will co-brand John from Cincinnati/Billabong with point-of-sale materialsandextend a Catch the Wave & Win sweepstakes offer to the two stores.
“This partnership will help HBO and its affiliates to tap into Billabong's knowledge of and passion for the surfing world and expose our new series to a whole culture of young people,” HBO vice president of affiliate marketing Tanya Curry-McMichael said in a prepared statement.
