Bravo Forms Bravo Media
Multimedia Content Company to ‘Broaden Its Focus to Program and Market to Every Consumer Touch Point’
-- Multichannel News, 6/15/2007 3:26:00 PM
Bravo announced the formation of a new global, multimedia content company.
The network said it “will expand its current television and digital-content offerings under the newly formed title Bravo Media, creating an all-encompassing group of divisions -- talent-management alliance, publishing, merchandising, Bravo to Go (wireless), Bravo Experience, digital, television, radio and international.”
Bravo also announced: an alliance with Pangea Management Group to help facilitate the careers of the network’s talent and personalities; the development of a cookbook based on reality-competition food series Top Chef with partner Melcher Media; branded Top Chef knives from Master Cutlery; and the first Top Chef mobile game from LimeLife.
“We've evolved into a multimedia company with a strong, clear brand and are organizing our business for the future,” Bravo president Lauren Zalaznick said in a prepared statement. "While television is at our core and will always be the heart of what we do, Bravo Media extends that content and brand to every platform to suit our passionate consumers' lifestyles.”
