Fox News Dominates All-News Ratings Battle
CNN Posts Largest Ratings Decrease
By Steve Donohue -- Multichannel News, 11/28/2007 1:59:00 PM
Fox News Channel dominated the all-news network ratings battle in November, while rival CNN saw the biggest ratings decrease in the all-news category.
FNC averaged a 0.7 total-day rating in November, according to Nielsen Media Research numbers, flat with the same period in 2006. CNN averaged a 0.4 rating, down 20%.
MSNBC (0.3 total-day rating), CNBC (0.2) and Headline News (0.2) were all flat compared to this time last year.
Fox News also won primetime, averaging a 1.2 rating, flat with November 2006. CNN dropped from a 0.8 to a 0.7 in primetime; MSNBC (0.5) and CNBC (0.2) were flat in primetime; and Headline News increased from a 0.3 to a 0.4 rating.
In the core adults 25 to 54 news demographic, CNN took one of the largest hits in the morning time slot (6 a.m. to 9 a.m.). Viewers for CNN’s American Morning program plummeted 41% to 121,000 in the news demo, dropping CNN to third place in the time period.
CNN own sister network, Headline News, beat it in the morning period. HLN’s Morning Express with Robin Meade averaged 130,000 viewers in the adults 25 to 54 demographic, up 27% from November 2006.
Fox News had nine of the top 10 programs in cable news in November. And The O’Reilly Factor expanded its streak as the No. 1 cable news program to 84 months.
