Consumers Comfortable With Online, Mobile Video Viewing
By Linda Moss -- Multichannel News, 12/10/2007 1:07:00 AM
Consumers have grown increasingly comfortable with viewing video – particularly TV programming -- on computers and mobile devices instead of their TV set, according to a new survey.
The “Viewer Trends in TV and Online Video” survey, commissioned by ChoiceStream, found that 55% of the respondents – adult Internet users – who watch TV watch some kind of video on devices other than their TV sets.
Younger people, the 18-to-24 demographic, are leading that viewing shift, with 66% of them watching digital media on alternative devices.
Traditional made-for-TV programming is the most popular kind of content, even exceeding user-generated video, with 65% reporting that they watch such fare online and on mobile devices. In the younger demographics, namely 25 to 34, about 70% are watching traditional TV shows on devices other than TV sets.
Overall, only 39% of consumers reported watching user-generated content; with that number rising to 46% among 18-to-24-year olds.
Computers are the most popular alternative to watch TV shows away from the TV set, with 36% of consumers using it to watch TV, the study found. And of those who watch TV programming on their computer, 33% report watching at least four hours a week, according to the survey.
The study also found that 20% of respondents indicated they planned to watch more TV shows on devices other than their TV sets over the next six months.
Striking TV writers are arguing that with content such as TV shows and films increasingly being viewed on new-media delivery platforms, which the survey also found, and they deserve compensation for use on those outlets.
The survey determined that 23% of viewers that record TV shows take the time to watch commercials when they view the recorded program.
ChoiceStream is a personalization-solution provide, presenting consumers with their favorite video, music, movies, news, and products, effectively simplifying the discovery process and prompting action.
It has done work for Comcast, AT&T, DirecTV, AOL, Blockbuster, Yahoo!, and Overstock.com.
