Mio.TV To Tap Hispanic Online Users
Former HBO Latino Programmer Concepcion, Lifetime Marketer Alonzo On Executive Team
By R. Thomas Umstead -- Multichannel News, 12/12/2007 7:01:00 AM
Hispanic audiences will have a new, fully-interactive media, communications and entertainment desktop application to call their own in Mio.TV.
The service, launched by several cable veterans, will offer streaming video channels, online gaming and social networking, all contained within a single browser window that serves as a user’s personal — and completely interactive — portable desktop. A beta version of which was unveiled Tuesday at a press conference in New York.
“Mio.TV will be a trendsetting platform for Latinos across the nation,” said chairman and CEO Manuel Garcia-Duran in a statement. “It will change media, communications and entertainment forever by opening the door to free quality services that people can take with them wherever they go. Mio.TV will be a one-stop shop for everything from entertainment and news to making calls to relatives overseas.”
Mio.TV will allow users to watch original programming; access and share personal files, send and receive email, work on Word documents and Excel spreadsheets, listen to music and send instant message from one desktop application.
Former Home Box Office Latino programmer Lara Concepcion will head up programming for the service, while former Lifetime marketing executive Jenny Alonzo will handle marketing and brand development for Mio.TV.
