UFC Pins Sponsorship Alliance
Van Wagner Sports Will Facilitate Deals For TV, PPV, Online Properties
By R. Thomas Umstead -- Multichannel News, 4/30/2008 4:28:00 PM
The Ultimate Fighting Championship will get a helping hand in securing sponsorship opportunities for its mixed martial arts organizations from New York-based sports marketing company Van Wagner Sports and Entertainment.
As part of a multiyear deal, Van Wagner will work as an extension of the sales group of mixed martial arts franchises UFC and its sister MMA company World Extreme Cagefighting to help facilitate sponsorship deals for the organizations’ various pay-per-view and TV events. Van Wagner will also rep attendant online sales.
“We are pleased to be working with Van Wagner Sports and Entertainment in our venture to attract new media and sponsorships to the UFC and WEC,” said UFC president Dana White in a statement. “Fighting speaks every language and transcends every culture, and through this relationship with Van Wagner, we can increase visibility for UFC and the WEC – the biggest brands in the sport."
