Disney Launches Spanish-Language Magazine For Parents

Disney En Familia, a new Spanish-language magazine for Latino parents, will publish its premiere issue in July, The Walt Disney Co. announced Thursday.

Filled with parenting tips, travel and party ideas, recipes and advice on preserving cultural traditions, the controlled-circulation quarterly will reach 350,000 Latino families with children between the ages of four and 12, the company said.

“Disney En Familia will provide Latina moms the inspiration and support they need to raise a happy, healthy family in the U.S.,” Gilbert Davila, Disney’s vice president of multicultural marketing and publisher of Disney En Familia, said in a statement. “For advertisers, it’s the perfect vehicle for reaching young, affluent Latino families.”

Disney En Familia will be produced by the same team responsible for Disney Publishing’s award-winning FamilyFun and Wondertime magazines and will include specially tailored content for Hispanic readers.

Each issue will also feature an exclusive Disney section, including previews of new Disney movies and TV shows as well as interviews with stars and details on the latest merchandise and theme park attractions.

Disney En Familia’s inaugural issue will include an exclusive interview with Maria Celeste Arraras, anchor of Telemundo’s Al Rojo Vivo, who shares her philosophy on balancing work and family; a parent’s guide to kid’s teeth; some great back to school tips; and a story on the stars of Disney’s upcoming feature film, Beverly Hills Chihuahua, featuring George Lopez, Andy Garcia, Salma Hayek among others.

Disney En Familia will publish once more this year with a Holiday-themed issue appearing in November 2008 before beginning its regular quarter publishing schedule in 2009.

Santa Barbara, Calif.-based IPR, a firm that specializes in Spanish language custom publications, has been selected to handle outside advertising sales for the magazine.